In his words
I'm not here to reinvent the wheel. I'm here to build a better engine for a market that's already buying.
Who he is
Aged 38 to 52. A former director, vice president or senior consultant at a large company. A high earner with good credit, savings and investments.
How he thinks
He takes risks carefully and only after working them through. He wants control of his own time, to get away from office politics, and to keep all the rewards of his own work.
What he's afraid of
Failing publicly and damaging the reputation he spent years building. Ending up as just another freelancer, chasing the next small job.
What he brings
- Deep knowledge of how big businesses work and buy.
- A contact list full of decision-makers, former clients and people who get things done.
- Six to eighteen months of savings to live on.
The habit to watch
Over-engineering. Eddie treats early moves like board meetings, spending months perfecting processes before he's found his first paying customer.
Executive Eddie and Hustling Joe are made-up profiles, built the way a business would describe its ideal customer. They are types, not real people.