This one comes from the 30-Day AI Challenge. On 26 October, the false start, I gave ChatGPT the first version of the kickoff prompt and it came back with three business ideas. All three went through Roast My Plan, the tool I built to pick apart ideas before anyone spends money on them. This is the first of the three.
Why it sounds good
It starts in the right place. Customers really do ask the same questions over and over, and answering them in public is good marketing. The costs are close to nothing, because it's your time and some free tools. And every small business owner has heard they should be "doing content", so there's no need to explain why it matters.
1It's an existing job with a new name
Turning customer questions into posts is what social media managers and content writers already do. There are free tools built to find the questions people search for, and "here's what my clients ask me" posts are everywhere. Calling it a new angle doesn't make it one.
2You're competing on price, and you'll lose
A hand-made content pack sits in the same market as freelancers on Fiverr, overseas agencies, and now the business owner typing the same request into ChatGPT for free. The only thing you can really compete on is price, and that race has no bottom.
3Every sale starts from zero
A content pack is a one-off. Once it's delivered, you're back to finding the next customer, and you'll spend more time selling than doing the work. Nothing builds up from one month to the next.
4The customers who need it don't want it
Businesses that care about content usually have someone doing it already. Businesses that don't care won't start paying because the questions have been reworded as "discoverable posts".
The £0 smoke test
Pick one kind of business you understand, say plumbers or dog groomers. Pull 20 real customer questions from their Google reviews and Facebook comments. Turn five of them into posts for one business, free.
Then ask if they'd pay for next month. If the answer is no, or "how much?" followed by silence, you've saved yourself months. If it's yes, Roast My Plan's way out is to stay in that one trade, build templates, and charge monthly, ideally with a tool that pulls the questions in automatically.
It's you trading hours for money in a crowded market. There's a real service in here, but only once it's narrowed to one trade and paid for monthly.
The unedited Roast My Plan result is here: raw roast. The rest of the race: the 30-Day AI Challenge.
ChatGPT Bonus Roast 1
Help small businesses or independent professionals turn the questions their customers ask into discoverable social posts, short-video scripts and useful content.
- Discovery: Search-led posts and short videos answering specific customer questions.
- Offer: A manually produced content pack for one business.
- Revenue: Charge for the service; deliver the work yourself using free tools.
Appraisal Verdict
You're describing a freelance content writing service with extra steps. The "turn questions into content" angle isn't a product, it's standard social media management. Every content marketer already does this — AnswerThePublic, keyword tools, and "here's what my clients ask" posts are table stakes.
The fatal flaw: it doesn't scale and you're competing on labor cost against Fiverr writers, overseas agencies, and now ChatGPT. A manually produced content pack is a one-time transaction with no recurring revenue. You'll spend more time finding clients than delivering work, and each sale resets to zero.
The offer also solves a problem businesses don't prioritize. Small businesses that care about content already have someone doing it. Those who don't won't suddenly pay because you reframe FAQs as "discoverable posts."
What to fix: Build a tool that pulls customer questions automatically (from reviews, support tickets, search data) and generates drafts, then charge monthly. Or niche down hard — only HVAC contractors, only immigration lawyers — where you can prove ROI and build templates. Right now it's just you trading hours for dollars in a crowded market.
Verdict: This is a side gig, not a business.